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Urban Vehicle Activated Speed Sign (VAS)
The Urban VAS is a TSRGD-compliant traffic calming solution designed to improve road safety and reduce accidents. This cost-effective, easy-to-install device monitors vehicle speeds and alerts speeding motorists, prompting them to reduce their speed. This helps to curb dangerous driving behaviour, protecting both motorists and pedestrians alike.
As road usage continues to rise, speeding has become a growing concern for communities. The Urban VAS provides a clear and visible reminder to speeding drivers, encouraging safer driving habits in high-risk areas such as school zones, residential streets, and busy urban roads. By promoting responsible driving, this device plays a crucial role in enhancing public safety and reducing the likelihood of accidents.
Why Messagemaker
Extend the life of your Urban VAS with unlimited support from Messagemaker Display’s engineers and optional yearly maintenance service packages.
Signs are checked for quality at our workshop in Surrey before delivery. Further information is available upon request from your dedicated account manager and our technical support team.
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Intelligent Optical Lens
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Monitoring and Error Reporting
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Energy Efficient
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In Stock
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Plug and Play
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UKCA certified
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6 Year Warranty
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4G Modem Upgrade
How Our Urban Vehicle Activated Speed Signs Work
The Urban VAS uses advanced SMD LED display technology and can be powered either by battery, solar power, or 230 volt mains power. It displays a 20 or 30 mph speed limit in a red roundel, accompanied by a “SLOW DOWN” message in white LEDs. When a vehicle approaches the sign that is going over the pre-programmed speed limit, the radar will send a signal to the controller within the sign, which will illuminate the LEDs. This provides clear and visible speed information to road users. Its compact design allows for easy installation, and the energy-efficient system ensures low maintenance and reliable operation in urban environments.
Benefits Of Our Urban Speed Signs
- Energy Efficient: Designed with low power consumption, the Urban VAS minimises operational costs while maintaining high performance.
- Sustainable Power Option: The sign can be powered with renewable solar energy, reducing reliance on traditional power sources and lowering the carbon footprint.
- Low-powered, Reliable LEDs: Built with durable, long-lasting LEDs that ensure bright, clear visibility in all weather conditions for enhanced safety. The low-powered SMD LED technology has minimal light pollution, wasting no power.
- 6 Year Warranty: Comes with a 6-year warranty, providing peace of mind and long-term protection against any manufacturing defects.
- UKCA/CE Certified: Meets the strict standards of CE certification, ensuring high quality and compliance with British and European safety regulations.
- TSRGD Compliant: Fully compliant with UK traffic sign regulations, making it suitable for use on public roads as permanent fixes.
- Plug and Play: Simple and quick installation with a plug-and-play design for fast deployment without specialised skills.
- Monitoring and Error Reporting: Equipped with monitoring and error reporting features to ensure continuous performance and prompt maintenance if needed.
- Easily Relocatable Using Custom Post Mounting Plates: Lightweight and easy to move, the sign can be quickly repositioned with custom post mounting plates for flexible traffic management.
- 20 or 30 mph Option: Offers adjustable speed limit settings, making it adaptable to both 20mph and 30mph zones for versatile use in different areas. This is also suitable for future-proofing as the speed limits are reduced from 30mph to 20mph on urban roads, negating the need to buy a second sign, reducing cost and ultimately reducing waste.
Product Information
- Urban Roads: Urban Speed Signs are designed for use in city streets, residential areas, and busy urban roads. Their clear and visible speed limit displays ensure drivers adhere to speed restrictions in areas where pedestrian safety is crucial. High-visibility LEDs effectively capture drivers’ attention, helping to reduce speeding and prevent accidents in congested urban environments.
- Traffic Calming: These signs are an essential tool for traffic calming in high-risk urban areas such as school zones, residential streets, and commercial districts. By displaying speed limits and prompting drivers to slow down, Urban Speed Signs contribute to safer environments for both pedestrians and motorists.
- Safety Improvement: Urban Speed Signs are ideal for improving road safety in areas with frequent accidents, dangerous intersections, or near pedestrian crossings.
- Data Collection: Urban Speed Signs works with a data collection feature, enabling traffic managers to monitor vehicle speeds and traffic patterns. This information is valuable for analysing driver behaviour, planning additional safety measures, and improving traffic management in urban settings.
- Switching to 20mph: This sign is suited for the transition of speed limits on urban and residential roads across the UK. The Urban VAS can be easily switched from 30mph to 20mph, creating a seamless switchover and negating the need to buy multiple units.
| Digit/Roundel Size | 300ml Digit Height |
| Enclosure Dimensions (HXWXD) | 660mm x 430mm x 150mm |
| Trigger Speeds | 5 – 65MPH |
| Display On Time | 0.5 – 7.5 seconds |
| Weight Without Batteries | 8Kg |
| Rechargeable Batteries | 12V – 22Ahr (Max 2) |
| Typical Operating Duration (battery powered models) | 1 battery – 45,000 triggers2 batteries – 90,000 triggers |
A local parish council in Tetbury reported a 24% drop in the highest speed on their targeted road within just one month of installation.The 40mph road had motorists speeding at a dangerous 61.5mph, but with an eye-catching Vehicle Activated Speed sign, this top speed reduced down to 45.7mph after 25 days of being in use.
Although the results collected from the signs cannot be used to prosecute speeding motorists, the reports and data are often used by councils and Local Highways Authorities to help set-up speeding enforcement procedures.
| Date | Average Speed |
| 29th August | 38.6 mph |
| 1st September | 39.0 mph |
| 7th September | 38.8mph |
| 17th September | 28.7 mph |
| 23rd September | 28.8 mph |
| Date | Top Speed |
| 29th August | 61.5 mph |
| 1st September | 61.8 mph |
| 7th September | 60.4 mph |
| 17th September | 46.6 mph |
| 23rd September | 45.7 mph |
“The unit is proving very successful in calming traffic through the village. The flashing signal clearly and effectively reminds drivers of the prevailing speed limit, and the data gathering function is useful in determining which sites within the village benefit most from its deployment. The unit is sufficiently portable to enable it to be rotated between separate locations on a regular basis. We are also planning to liaise with the local constabulary over the summer months, and provide data from the unit in order to help them target the most effective periods to deploy mobile enforcement cameras.”
– Kevin Beck, Parish Council in Tetbury
