Case Study: Speed Sign Installation at The Children’s Trust
18th September 2025
Smiley Activated Message (SAM) Speed Sign Installation at The Children’s Trust
At The Children’s Trust, safety across the site is always a priority, particularly as the grounds are used daily by children and young people with brain injury and neurodisability.
Recently, the Trust benefited from the installation of a Smiley Activated Message (SAM) speed sign, donated by Messagemaker Displays. The new sign was installed along the perimeter road, just before the entrance to the school building, in a location where reminders to drive carefully are vital.
The Product:
The SAM sign was introduced to replace a previous speed sign that had become faulty and no longer worked. For a period, the Trust did not have a functioning sign in this important area, which created concern as vehicles travelled close to the school access road.
The arrival of the new SAM sign has been hugely beneficial for The Children’s Trust. With its clear, smiley-face feedback, it reminds staff, families, and visitors to keep to the 10mph limit. Since installation, the Trust has noticed a reduction in overall driving speeds, creating a safer, calmer environment at one of the busiest points on site. The sign is particularly important because it not only improves safety for drivers and pedestrians but also allows children and young people to explore the grounds with greater freedom and confidence.

The Partnership Between Messagemaker Displays and The Children’s Trust
The partnership between The Children’s Trust and Messagemaker Displays reflects a shared commitment to making a meaningful difference. This relationship has grown through Messagemaker Displays’ generosity and active involvement, supporting the Trust not just with safety equipment, but also through wider contributions.
Over the years, teams from Messagemaker have taken part in charity walks and mountain treks, pushing themselves to raise vital funds for children with brain injury. These fundraising efforts, alongside donations like the SAM sign, have had a lasting impact by helping The Children’s Trust provide specialist rehabilitation, education, and community services to more children and families across the UK.



Reflecting on the partnership, The Children’s Trust shared:
““Our experience of working with Messagemaker has been fantastic. Their support has gone beyond financial contributions. They have shown genuine commitment to our cause, with an enthusiastic team who are collaborative, and proactive in helping us make a bigger impact to the children and families we support.””
– Tracy Poulton, Partnership Manager
